The Steinway & Sons Factory Selection Rooms are the ultimate experience in selecting a new Steinway & Sons piano. Complete with lounges and amenities to ensure a great experience, our selection rooms are the grand celebratory finale in purchasing your Steinway at the Steinway Factory in New York City.

“The longer you listen, the more you hear. Each piano is subtly different from one to the next.”

Cameron Underhill,
Wholesale Operations & Institutional Support Manager

The Model Ds concert grands and Model Bs semi concert grands showcased in the Selection Rooms are impeccably maintained, receiving hours and hours of fine tuning, regulation, and voicing work in their preparation. Each piano is prepared to the highest concert and artist standards by the Steinway & Sons Chief Selection Room Technician. Whether for a concert hall, a practice room, a studio or a living room, the acoustically designed selection rooms are a wonderful atmosphere to select the perfect piano for your needs. We’re looking forward to seeing you here soon for your piano selections at our historic factory in Astoria, New York.